Is VERO better for Photographers than Instagram?


OK, yes it’s yet another new social media app. And, yes it’s early days so it's still growing, but I have to say, I’m loving using this app, and this is why  . . .

Are you fed up with the constant change to Instagram and Facebook algorithms? Are you like me and can’t recall the last time an update from either of these social media giants resulted in a positive outcome for all users.

As photographers, we work hard to take beautiful photographs and to build audiences but these big brothers have the final say on our fate by selecting and therefore influencing who should see our posts.

I don’t believe I’m alone in suggesting that these once fun apps are now becoming a bit of a pain to use.



DOWNLOAD VERO HERE: Vero is free to download on the App Store and the Google Play Store.

ALGORITHMS ON VERO: There are no algorithms on Vero True Social. The Instagram and Facebook algorithms serve no real purpose to anyone other than Facebook and Instagram. Reports suggest on average a 15% reach. If you have 500 followers, about 75 of them “might” see your image. I don’t know about you, but I don’t call those great odds.

There is an algorithm of sorts within the app, but you are in control. You get to choose between four settings: Close Friends, Friends, Acquaintances, and Followers. You can hypothetically post your personal and professional images within one username - you even have the option of displaying different avatars!

POSTS ARE IN CHRONOLOGICAL ORDER ON VERO: If you remember when Facebook and Instagram first came out and the posts were shown to your friends and followers in the exact order they were posted, this is the kind of organic feed that the Vero app offers.

VERO IS FREE (for now): Vero claims that the first one million downloads are free for life. However, due to system issues related to a spike in uptake in recent weeks, Vero have extended this limited offer until further notice. Vero claim that the annual subscription fee, when implemented, will be equivalent to “a few cups of coffee”. I’m thinking £10 ($15).

NO ADS ON VERO: The annual subscription fee and in-app purchases will help monitize the app and insure no ads (or data-mining as it’s often referred).

VERO FOR ARTISTS: Photographers are driving the service up the charts because on Vero, 2000 followers mean 2000 have the chance to view, like and comment on your image.

Furthermore, the image quality on Vero, unlike Facebook and Instagram doesn’t seem to suffer from downgrading. And, aesthetically, the interface compliments the imagery.

IMAGES ON VERO: Uploading an image on Vero takes no time at all. In fact, you’re not limited to images. New blog? Link to it from Vero! New YouTube video? Link to it from Vero! You can even place links in comments and even on your profile.

CONTENT LINKS ON VERO: I sell prints and workshops etc. Being able to place a link in the content to in-app purchases will eliminate any obstacles for potential buyers, which is a major coup.

IMAGE USAGE BY VERO: There is an issue with copyright that has many photographers worried, including myself. According to Vero’s privacy settings:

“If you post on Vero, you hereby grant, and you represent and warrant that you have all rights necessary to grant, to Vero a limited, royalty-free, sublicensable, transferable, perpetual, irrevocable, non-exclusive, worldwide license to use, reproduce, modify, publish, list information regarding, translate, distribute, syndicate, publicly perform, publicly display, make derivative works of, or otherwise use your User Content, including (without limitation) your name, voice, and/or likeness as it is contained within your User Content, in whole or in part, and in any form, media or technology, whether now known or hereafter developed”.

In essence, this means that they [Vero] have the right to do anything with our images, but will not sell them to a third party. You might, however, see your image on a poster, in advertising etc for the Vero App. In due course, and if enough of us protest, Vero, may see the light and tweak the policy.

FINAL THOUGHTS ON VERO: Is Vero the perfect app? No, but then again what app is? It's good enough that over half a million users flocked to the iOS store to download Vero in a 24-hour period. And, anything that’s good enough to shake up the major players is worth getting behind. However with IG's 8 million users and FB's 2.2 billion users, it's a huge hill (or should that be mountain) to climb.

I believe the Vero app is worth downloading and ultimately supporting. There have been several attempts by start-ups to take on the giants of the social media world, but none, until now, have been a real threat. And, if this means that our support for Vero forces Instagram to change policies, it should be worth that alone!

Instagram typically buys out any app service it considers a threat and even if it doesn’t on this occasion, it’s highly likely that they will lift many of the popular features and implement them within its own app. So, potentially it's a win win for the user.

I really hope that Vero ends up being success story as I certainly would choose it over the others.

If you would like to connect with me on Vero my profile is Andrew Sproule Photography. Vero is free to download on the App Store and the Google Play Store.

If you have any questions, requests or just want to say hi, we would love to hear from you. Please contact us.

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